Challenge
Microsite conversion of the user guide for the American Express Zync card.
My Role
UX/UI, Information Architecture, Interaction Design, Visual Design
Solution
Geared toward a Millennial market, the Zync card let users choose rewards based on their interests.
Utilizing the newly-created jQuery framework, the slide layout let the user explore browse their benefits guide in the same fashion as their printed guide, with the added benefit of being able to choose rewardsand card options directly from the site.
My idea was that the user would not only be able to explore, but would also be able to switch packs on the site rather than having to call customer service.
Result
The visual design was implemented, but most of the interactive pieces were removed for expediency.
