Challenge
This was a companion piece to a monthly in-home catalog. It featured the newly released j-Query carousel and a video player for movie previews.
Toward the end of a catalog production, AT&T was told by the USPS that they could receive a discount on postage if they included a QR code in the catalog. Production was stopped — over a million pieces had already been printed — and we had a week to deliver an enhanced experience.
My team was asked what could be done with the QR code. We pitched the idea of launching a mobile web app experience that not only could feature the catalog content, but could also play video previews on the new "smart" phones.
My Role
UX/UI, Information Architecture, Interaction Design, Visual Design
Planning
Visual Design
Result
The site was produced and the catalog production continued. AT&T received over $1million in postage rebates.